Fashion
OREI
(
about
)
client
OREI
year
2025
industry
Fashion
Services
Branding
Web Design
Social Media
Marketing
The project
OREI is a contemporary fashion label blending Eastern precision with Western modernism. Rooted in minimalism and sculptural form, the brand crafts elevated ready-to-wear pieces that speak through shape, silence, and contrast. Each collection is a study in restraint — where geometry, emotion, and fabric coalesce into wearable art.
(
Challange
)
To establish a bold and refined visual identity that could translate OREI’s artistic direction into a cohesive fashion brand — one that balances avant-garde editorial aesthetics with minimalist clarity. The brand needed to stand out in a saturated luxury space while remaining timeless and culturally resonant.
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(
Approach
)
We began by immersing ourselves in OREI’s design philosophy, which draws inspiration from Japanese minimalism, Bauhaus geometry, and high-fashion editorial photography. The goal was to translate this abstract vision into a refined brand identity that felt both quiet and powerful. We crafted a custom logotype with subtle geometric tension, established a stark and spacious visual language built around red and white contrasts, and defined a design system that emphasized balance, negative space, and sculptural form.
(
Outcome
)
OREI launched with a visually striking identity that translated seamlessly across digital platforms, editorial campaigns, and physical packaging. The brand’s debut campaign, featuring sculptural poses and translucent red forms, quickly gained attention in both fashion and design circles. Within the first quarter, the collection sold out, and the brand’s aesthetic was recognized for its refined minimalism and bold creative direction, setting a strong foundation for future growth.
From the very beginning, they understood exactly what OREI needed — something bold yet quiet, modern yet timeless. The visual identity feels like an extension of our garments: intentional, sculptural, and deeply considered. We've had overwhelming feedback since launch — this brand system elevated us beyond what we imagined.
Hana Ikezawa
Creative Director & Founder
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