Food
Misoji Restaurant
(
about
)
client
Misoji Restaurant
year
2024
industry
Food
Services
Branding
Strategy
Social Media
Web Design
The project
We designed a full brand and website experience for a fictional Japanese restaurant blending modern elegance and deep-rooted tradition. The visual identity captures serenity and focus, while the website serves as a calm, immersive canvas for storytelling and seasonal dishes.
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Challange
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The biggest challenge was creating a restaurant brand that felt authentically Japanese yet appealing to a modern international audience. It needed to honor tradition without leaning on clichés, while delivering a visually engaging, mobile-friendly web experience.
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Approach
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We drew inspiration from Japanese design principles: balance, restraint, and negative space. Typography was clean and intentional. Photography was subtle and elegant. The website used gentle transitions and structured layouts to reflect the flow of a quiet dining ritual.
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Outcome
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The result is a refined, high-end restaurant identity system that can live beautifully across print, web, and interior signage. The website feels meditative and modern, inviting users to slow down, explore the seasonal menu, and immerse themselves in the spirit of the place.
This Webflow template was a game changer. It gave our agency the high-end look we were aiming for, without needing to start from scratch. Customizing everything was fast and intuitive.
Aiko Matsuda
Head Chef & Owner
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