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May 7, 2025

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Highlights from Our Visit to the Future of Web Design 2025 Conference

Collaboration
World
Technologies

Last week, our team attended the Future of Web Design 2025 conference — a three-day event that brought together designers, developers, motion artists, and product thinkers from all over Europe. From keynote sessions on AI-powered creativity to hands-on workshops in Webflow, GSAP, and Figma variables, it was an inspiring reminder of where the web is heading. Here's what stood out to us the most — and what ideas we’re bringing home to apply in our next digital builds.

The Opening Keynote Was a Wake-Up Call

The event kicked off with a bold claim: “Web design is no longer about websites — it’s about ecosystems.” That theme echoed through every talk. Interfaces are becoming experiences. Brands are becoming media platforms. And designers are becoming strategists.

3 Trends That Kept Coming Up

AI, motion, and accessibility weren’t just buzzwords — they were the backbone of every smart conversation. What stood out was how practical the advice was. Less hype. More "here's how we did it.

Standout Speakers We Loved

From product designers to creative directors, the lineup delivered. Talks like "Designing for Dopamine", "The Invisible Layer of UX", and "Narrative Systems in Webflow" gave us real, tactical insight into what’s next.

The biggest shift we noticed was how human everything felt. Even with all the AI demos and next-gen tools, the strongest ideas were rooted in empathy, storytelling, and understanding the people on the other side of the screen. One speaker said, ‘If design doesn't help someone feel seen, it doesn’t matter how slick it is.’ That stuck with us — and it’s something we’re carrying forward into our own work.

— Val Karageorgiev, Founder, Onion Studio
Webflow’s Role in the Future

Webflow wasn’t just a sponsor — it was a magnet. Their booth, demos, and community panels were packed. They showcased CMS flexibility, animation updates, and new collab tools that could change how teams work together.

What We're Bringing Back to the Studio

From new animation workflows to better feedback loops, we left with notebooks full of ideas. And we’re already testing them.

Conferences aren’t about taking notes — they’re about finding alignment. Seeing how others think, work, and push boundaries sharpens your own process. We’re excited to implement what we’ve learned and share it with our clients.

Top 5 Takeaways

  1. AI can accelerate, but creativity still leads.
  2. Webflow’s new logic layer = gamechanger for interactions.
  3. Accessible design = inclusive design = better for everyone.
  4. Storytelling is a skill every designer should sharpen.
  5. "Delight" isn’t optional — it’s part of the user journey.

Tools & Talks We Recommend Checking Out

  • Relume Site Builder Live Demo
  • Flow Ninja’s Motion Playground
  • Josh Jacobs on “UX for No-Code”
  • Figma Plugin: Voice Notes for Comments
  • Panel: “Designing with Neurodiversity in Mind”

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